David Jones to open new store at Wollongong Central

David Jones, emporiumDavid Jones will launch a new, world-class department store at Wollongong Central in late 2017.

The new David Jones Wollongong Central store, which will combine a modern store design and the latest retail technology with enhanced customer service, will feature a similar contemporary, international award-winning design to the new Eastland and Pacific Fair David Jones’ flagships.

The 8600sqm store will operate across three floors offering a mix of fashion, beauty, accessories, home and an expanded food offering. The store’s new design enhances customer experience with inspiring spaces and dynamic visual merchandising.

David Jones will roll out its re-energised service model with a focus on personalised customer service through the introduction of personal shoppers and advisors across fashion, beauty and home. Full-time sales professionals and experts will provide an enhanced shopping experience with product knowledge across multiple brands. Concierge, Click n Collect and complimentary customer Wi-Fi are a few of the premium services David Jones will offer its Wollongong Central customers.

david jones new1“The City of Wollongong is undergoing an exciting transformation and the new store will see us elevate our offering to deliver a premium retail experience at a prime location in the heart of the city’s fashion and entertainment precinct,” said John Dixon, David Jones CEO.

Dixon said the Illawarra is an important market for David Jones, one the business is proud to invest in.

“The major refurbishment of Wollongong Central combined with a loyal and discerning customer base underscores this opportunity,” Dixon said. “We have a longstanding history here and we’re excited to offer our customers a first-rate retail experience on par with the best department stores globally. We will combine a modern store design and the latest retail technology with the best in brands and customer service.

David Jones will continue to operate its Crown Street store as usual.

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