DFO sales up 70 per cent over eight years

DFO perthDFO sales around the country have increased by close to 70 per cent in the past eight years, according to the portfolio’s owner Vicinity Centres.

According to the landlord, over 17 million people every year across the country are shopping at the discount fashion retailer, an increase of 40 per cent since Vicinity first acquired the DFO brand in 2010.

“Outlet shopping is the fastest growing sector of the industry and we are seeing premium quality outlets delivering high levels of occupancy and income growth,” said DFO regional manager Justin Blumfield.

“We’ve worked hard to build outlet shopping as a destination in Australia and, with sales at DFO increasing by close to 70 per cent in the past eight years, there’s an opportunity for significant growth to meet the continued demand from savvy consumers. “

The company is currently in the middle of a $2 million reinvestment program with the new DFO logo being rolled out across Melbourne, Sydney and Brisbane, and the soon-to-be-opened DFO Perth.

“We know DFO resonates with our customers as an affordable, designer and brand shopping destination and the refreshed logo and look as been designed to reflect that,” said Blumfield.

Vicinity said over a third of retailers have stock specifically for DFO including Coach, Michael Kors and Portmans.

 

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

Comments

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inside Retail Polls

As FY18 draws to a close, how would you describe your company's full-year results??

Twitter

.@Wesfarmers to purchase @catch_au for $230 million, with @Kmart_Australia and @Targetaus to benefit from the marke… https://t.co/RNsoNC7H0R

1 week ago

Australian brand house #Gazal acquired by @PVHcorp in order to have greater control over its brands, such as… https://t.co/lHAdi7mKmg

2 weeks ago

Two thirds of Aussies are looking for discounts online says @PayPalAU, while retailers seek to slow price markdowns… https://t.co/54hjxgpGax

3 weeks ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered