Do men actually hate shopping? No, says Uniqlo

The times, they are a changin’. The age-old belief that men hate shopping has defined retail marketing across generations, but Japanese fast fashion giant Uniqlo thinks it’s rubbish – and now they have the data to prove it. According to new research commissioned by the casual apparel retailer, 71 per cent of men believe that shopping is a self-rewarding process and almost half (40 per cent) actually enjoy the activity. The figures are reflective of changing attitudes, with 49 per cent of m

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