Domino’s completes final stages of German acquisition

Domino'sPizza chain, Domino’s Pizza, has completed the final stages of its acquisition of Germany’s Joey’s Pizza, integrating it into its store network six months ahead of schedule.

The acquisition, announced in December 2015 by Brisbane-based Domino’s and UK listed Domino’s Pizza Group, makes Domino’s Pizza the largest pizza chain in Germany with 215 stores.

Don Meij, Domino’s Group CEO and managing director, said in addition to rebranding the former Joey’s stores and aligning procedures and menus, all Domino’s stores in Germany were now on the same IT platform.

“This process was complex but has proceeded well ahead of schedule, which is testament to all of those involved,” Meij said. “It means we are well placed to serve the world’s fourth largest pizza market.”

Meij said they are focused on expanding further their network in Germany and adding “organic growth through locally-inspired menu offerings and the best customer service platforms available in the market.”

Last month, the pizza chain announced digital sales growth in Europe of 38.1 per cent which, Meij said, reflected the customer demand for the “Internet of Food” where at least part of the transaction was completed online.

Domino’s also raised its guidance for same store sales growth to 12-14 per cent for the year, up from its previous forecast of 10-12 per cent.

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