Domino’s slices order time
Domino’s Pizza has launched Quick Ordering, a simplified ordering option slicing three to four minutes off the process.
With online sales expected to make up to 80 per cent of the Domino’s business in the next two to three years, Domino’s Quick Ordering will speed up the ordering process to just four clicks by saving a customer’s preferences and payment details.
Michael Gillespie, Domino’s chief digital officer, said the launch of Quick Ordering on the Domino’s website and app provides customers the option of saving their order for next time.
“We know a huge percentage of customers want to access our brand through technology so we need to make sure we fit into their lives – anywhere, anytime. Quick Ordering helps us make it easier for our customers to do this.”
Gillespie said customers will still have the opportunity to customise and tailor their orders if they change their mind or want to try something new or add vouchers.
“We would never remove this function because choice is also extremely important to our customer. It’s simply about adding even more convenience for our customers.”
“We need to ensure we’re always taking on customer’s feedback and searching for ways we can make our ordering process faster and easier. With this feature customers could reduce their order time by up to three to four minutes.
Gillespie said these changes will help drive the Domino’s digital growth over the coming years.
“Our determination to be the market leader for digital innovation has already seen us achieve almost 60 per cent of sales online and, over the next three years, we want to grow this to 80 per cent.
“Customers are now accessing Domino’s faster, easier and with more control than ever before, now they can order in four clicks and as little as 30 seconds.”