Updated
Donut King has opened its first ever drive through store in suburban Brisbane.
The standalone store in Deagon is a departure from Donut King’s traditional kiosks in shopping centres.
Nicholas Brill, MD of Donut King, says the concept marks the chain’s evolution from impulse-driven outlet to destination retailer.
The move follows Donut King’s rebrand last year, which saw it place more emphasis on a cafe experience and coffee, as well as menu items like bagels.
“During our recent brand evolution, Donut King identified several opportunities created by growing trends in the consumption of coffee via drive through outlets,” says Brill.
The Deagon store opened on Tuesday and features a children’s playground and instore dining area.
Store design elements include astro turf on the ceiling, bright decor, and a touchscreen ordering station for donuts, cold drinks and frozen yogurt.
Donut King is owned by Retail Food Group (RFG) and has more than 320 stores across Australia.
A Brisbane food trend
Donut King’s new stores follows a general trend of coffee retailers opening flagship drive through concepts in Brisbane.
Zarraffa’s first ever drive through store launched in 2007 in Worongary, Queensland.
The Coffee Club’s launched in October 2013 and is located in the Brisbane suburb, Tingalpa.
