Childrenswear has become the latest category to be targeted by international retailers in Australia, with Dutch label, Tumble ’N Dry, mapping out up to 20 sites following the opening of its first store. Atlantic Brands holds the licence to Tumble ’N Dry in Australia and is also the local licensee of Lonsdale; US-based collegiate brand, UCLA (University of California, Los Angeles), which opened its first Australian store at Emporium last year; and fashion labels Gsus Sindustries, and K.O.I. T
he first Tumble ’N Dry store is a pop up at Canberra Centre and will trade until June. Tumble ’N Dry will open a second, permanent store, most likely in Sydney, by mid year.
Adam Grynberg, director of Tumble ’N Dry Australia, told Inside Retail PREMIUM that Atlantic Brands expects to have around 20 stores in the next three to five years.
“We have certain centres earmarked for the brand, such as Bondi Junction, Chadstone, and Highpoint. Quite possibly something will happen at Bondi Junction in the next six months,” Grynberg said.
Tumble ’N Dry is stocked in 20 Myer stores and launched online in October 2014.
The brand markets itself as a “premium childrenswear label at commercially driven prices”, offering three age collections including newborn to two years olds; two to eight; and eight to 16 year olds.
Prices average around $60 for jeans, $40 for t-shirts, and jackets start from $80. Development talks are also underway
to create a range of children’s and teen footwear.
International retailers such as H&M, Forever 21, and Uniqlo, which opened their first Australian stores last year, also offer childrenswear, along with Zara and Gap.
Last year, the local operator of US-based childrenswear chain Carter’s/OshKosh B’gosh stores, Skye Group, told Inside Retail PREMIUM it plans to boost to its own standing in the Australian market, earmarking up to 30 Carter’s/OshKosh B’gosh stores long term.
