Eastland to launch The Beauty Garden

Eastland beauty garden  1Eastland shopping centre will launch a new sanctuary dedicated to health and beauty rituals in the recently redeveloped centre in Melbourne’s east.

The shopping centre has collaborated with internationally acclaimed British artist, Rebecca Louise Law, to create The Beauty Garden, a permanent, inverted garden featuring over 150,000 preserved flowers. The concept will be unveiled on June 22.

The Canopy, the key feature of The Beauty Garden,  uses dehydrated flowers as a sculptural material. The Beauty Garden is a new concept curated for enjoyment of health and beauty rituals, with a range of beauty brands positioned in one central destination.

“Beneath the art of The Canopy, guests will enjoy an exceptional sensory experience, move freely between some of the best names in beauty, treat themselves to a pressed juice and get their nails done all at once,” said Law.

The Beauty Garden will be home to a range of iconic Australian and international beauty brands including Melbourne’s Mecca Cosmetica; natural skin care from iKOU; New York-based Kiehl’s; Jacqueline Evans Skincare; Napoleon Perdis; Inglot; Goddess of Nails; Endota Spa in the Kiosk; and Crabtree & Evelyn, alongside nutritionally balanced beverages from Pressed Juices.

Eastland beauty garden 2When designing The Canopy, Law used the local environment for inspiration, insisting that all flowers were sourced from Australia, including from the neighbouring Yarra Valley region.

“The language of flowers is international. It goes beyond boundaries and cultures. My intention for The Canopy is for people to stop and be brought outside of themselves for a moment,” said Law.

The arrival of The Beauty Garden completes the circuit of Level 2 at Eastland, which enables guests to freely explore iconic Australian and exciting international fashion and lifestyle brands. The new Eastland features more than 350 specialty brands, bringing together contemporary gastronomy, fashion, style and design.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week. 

Comments

Comment Manually

Inside Retail Polls

How are your Christmas sales shaping up compared to 2018?
Vote

Twitter

Discover the 20 Coolest Retailers in Australia. Get the free report: https://t.co/uyCZcBFGQH #retailnews #retailhttps://t.co/1qLrw1eGjn

2 weeks ago

We reveal the freshest changemakers, disruptors and trendsetters in the latest issue, grab a copy today:… https://t.co/zB6tefVJJk

2 weeks ago

Have you heard of Toymate? What was once a small family business has become a rapidly expanding retail chain fillin… https://t.co/kRMzUfZ7zn

3 weeks ago