Emporium Melbourne hosts emerging designers

Vicinity Centres has announced a new, national partnership with the Australian Fashion Council to help give some of Australia’s best emerging designers a retail platform to engage customers directly and drive sales.

Vicinity is the official 2019 naming rights sponsor of the AFC Curated program. Now in its third year, AFC Curated was first launched to help support local emerging labels, to help them grow and thrive through mentorship, training and broader industry backing.

Emporium Melbourne will host the first of the AFC Curated pop-up stores for 2019,  from Friday March 1 until Sunday March 17. This will showcase 17 labels, launching on the eve of the Virgin Australia Melbourne Fashion Festival.

Vicinity marketing director David Henderson said: “We’re thrilled to be able to connect our customers at Emporium Melbourne with some of Australia’s best emerging designers and budding entrepreneurs.

“Pop-ups continue to grow in popularity because we can respond quickly to trends and the format enables young brands to increase brand advocacy in our bricks-and-mortar sites, which they can’t do online.

“We know our customers are always looking to Emporium Melbourne for new brands and experiences, and we see a unique opportunity to elevate local labels as part of our new role alongside AFC Curated,” Henderson said.

David Giles-Kaye, Australian Fashion Council CEO, said the program was critical to unearthing the next wave of creative design talent.

“Retail pop-ups are a core element of the AFC Curated program because it’s all about selling to the consumer. Customer feedback, brand positioning, visual merchandising and pricing all start with retail.”

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

Comments

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inside Retail Polls

How have private-label products impacted your business?
Vote

Twitter

The shock @LiberalAus victory over the weekend could be good news for Australia's retail industry #retail #auspol https://t.co/qFvHayoF2Q

2 days ago

A new initiative, announced by @google at #CopenhagenFashionSummit,will help to understand the environmental impact… https://t.co/VmLrRHHp3p

6 days ago

Rising competition and crude oil prices have impacted @CaltexAustralia net profits in the first quarter of 2019… https://t.co/OE4VaIIReR

2 weeks ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered