Woolworths’ drinks arm, Endeavour Drinks, has introduced a new service that allows its customers greater control over online deliveries by letting them re-schedule a delivery up to midnight the night before it is due to take place.

Endeavour Drinks’ new ‘Messenger’ service, which the company called an Australian-first for liquor retail, will be initially offered to Dan Murphy’s, Cellarmasters, Langtons, and Winemarket.com.au metro customers, with the new functionality providing a personalised delivery service and ability to track their deliveries with personalised messaging.

The move follows the launch of BWS Quick Service Delivery across more than 200 metro stores in Brisbane, Sydney and Melbourne over the last few months.

“We know our customers lead busy lives and are looking for more convenient ways to do their shopping,” said Claire Smith, general manager of EDG Customer Logistics.

“The new messenger service provides them with an innovative and user friendly way to take greater control of their shopping delivery.”

As part of the service, a purpose built app will allow ongoing communication through email and SMS notifications and updates both pre and post delivery, keeping consumers informed of delivery status; including personalised messages with the names of delivery drivers.

In Woolies latest trading update, Endeavour Drinks sales increased by 3.8 per cent to $2.04 billion, while comparable store growth was 3.3 per cent, underpinned by a strong performance at BWS.

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