European brand takes up CBD flagship spot

Suitsupply-euro-brand-menswearMenswear label, Suitsupply, will launch its Australian flagship store at Martin Place in Sydney in the third quarter of this year.

The global European men’s tailor will join other first-to-market retailers including Cos and Rimowa, and eateries like Roll’d Vietnamese and Hills Bros cafe, completing the retail offerings at the luxury retail precinct. The store will be located in the historic banking chamber of the redeveloped ‘MoneyBox’ building owned by Dexus and Cbus Property.

“Sydney is a sophisticated retail market that has been readying for the arrival of Suitsupply,” said Eddie Giraldo, Dexus head of retail leasing. “The decision of Suitsupply to launch its first to market flagship is a show of confidence in the evolving international retail scene in the heart of the city.”

Founded in Europe in 2000, Suitsupply has since grown to over 70 international stores in cities such as Milan, London, Zurich, Amsterdam, New York, Toronto, Shanghai, Singapore and Hong Kong.

The Martin Place flagship will have a “spacious, vibrant atmosphere where shoppers can enjoy shopping a full collection of seasonal suits, jackets, shoes attire and accessories at their leisure in a space that’s set to tap into Sydney’s growing climate of global culture and style.”

Leighton Hunziker of Savills, who represented Suitsupply in the real estate negotiation, said that the establishment of the store sees the conclusion of a four-year flagship search. “A trophy retailer like Suitsupply needs a trophy space,” he said. “It was very tough to find. Both parties have worked hard together within heritage constraints to develop a truly unique retail environment, which will be sure to grab plenty of attention when it opens.”

Chris Hardy, executive manager asset management of Cbus Property, also commented that the deal “completes the interconnection of this exemplar heritage led urban renewal project with these authentic retail brands, increasing the ground plane activation in this re-born Martin Place precinct.”

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