Expansion for menswear chain

 

PremiumA Melbourne-based menswear chain has opened two of three stores planned for Sydney, with the brand hopeful it can replicate similar stores numbers in NSW to that of its Victorian home market.

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Menswear brand, Peter Jackson, has 19 stores in Victoria and four in South Australia. The first store in Sydney opened at Westfield Bondi Junction, followed by a site at Westfield Miranda.

A CBD site in Melbourne is also scheduled ​to open before Christmas, followed by ​an outlet in ​Westfield Sydney in early 2015.

Nicholas Jackson, marketing manager of Peter Jackson, says the menswear chain has potential ​for between 10 and ​15 stores in NSW over the next three years.

“We’ve got 19 stores in Melbourne, so you could comfortably have around the same number in NSW. We went national two years ​ago when we moved to South Australia, so that was a bit of test case for us to see how we would going running our national business. Now we’re taking that to the main market of NSW,” Jackson said.

Expansion to Western Australia​, Queensland, and the ACT is also in the pipeline, however, the chain’s focus will remain on building the Peter Jackson name in NSW for the next two years.

“We would love to be able to have 50 standalone stores nationally. We’ve got our hands full with NSW over the next two years, so we’ll look at opportunities when they present themselves in or around NSW​ and ​the ACT​.

“There’s also ​potential​ in​ Queensland, but WA would likely be last on the list.”

This story first appeared in Inside Retail PREMIUM issue 2027. To subscribe, click here. 

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