Facebook buys facial recognition pioneer

Facebook says it has acquired facial-recognition technology company Face.com for an undisclosed sum.

Face.com is a three-year-old firm based in Tel Aviv, Israel, that has developed technology used for facial recognition on photos loaded onto websites and through mobile applications.

The company has released two apps used on Facebook called Photo Finder and Photo Tagger.

In a brief statement, Facebook on Monday said the company’s technology “has helped to provide the best photo experience” for people sharing photos over the social network.

“This transaction simply brings a world-class team and a longtime technology vendor in house, ” the statement read.

The deal comes about two months after Facebook’s acquisition of another photo-sharing service – Instagram – that was worth about $US1 billion ($A990.83 million) in cash and stock.



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