Facebook close to becoming a shopfront

facebookFacebook pages have moved closer to replacing small business websites, announcing features designed to make it easier for shops to hawk their wares.

Changes to business pages at the leading social network included raising the profile of features that allow customers to take actions such as booking an appointment or browsing, and allowed for more customised approaches to layouts.

“We’re adding new features to pages to make it easier for the more than 45 million active businesses on Facebook to highlight important information and reach their goals,” the social network said in an online post.

The new features were particularly tuned for mobile devices, which have become preferred tools for accessing Facebook.

Business pages can also now feature sections and tabs to showcase merchandise or professional services.

“So now, for example, a spa can add their services menu to their page or highlight the line of products they sell, helping people get to know their business faster,” Facebook said.

Updates were also intended to make it easier for people to exchange messages with businesses, according to the social network.

AFP

Comments

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inside Retail Polls

As FY18 draws to a close, how would you describe your company's full-year results??

Twitter

.@Wesfarmers to purchase @catch_au for $230 million, with @Kmart_Australia and @Targetaus to benefit from the marke… https://t.co/RNsoNC7H0R

1 week ago

Australian brand house #Gazal acquired by @PVHcorp in order to have greater control over its brands, such as… https://t.co/lHAdi7mKmg

2 weeks ago

Two thirds of Aussies are looking for discounts online says @PayPalAU, while retailers seek to slow price markdowns… https://t.co/54hjxgpGax

3 weeks ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered

Privacy Preference Center