Facebook close to becoming a shopfront

facebookFacebook pages have moved closer to replacing small business websites, announcing features designed to make it easier for shops to hawk their wares.

Changes to business pages at the leading social network included raising the profile of features that allow customers to take actions such as booking an appointment or browsing, and allowed for more customised approaches to layouts.

“We’re adding new features to pages to make it easier for the more than 45 million active businesses on Facebook to highlight important information and reach their goals,” the social network said in an online post.

The new features were particularly tuned for mobile devices, which have become preferred tools for accessing Facebook.

Business pages can also now feature sections and tabs to showcase merchandise or professional services.

“So now, for example, a spa can add their services menu to their page or highlight the line of products they sell, helping people get to know their business faster,” Facebook said.

Updates were also intended to make it easier for people to exchange messages with businesses, according to the social network.

AFP

Comments

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inside Retail Polls

Do you offer staff the opportunity to earn degrees/certifications while working at your business?
Vote

Twitter

Nominations for 2020 Retailer Awards are officially open! Tag retailers you believe provide exceptional customer ex… https://t.co/wkhQq3UjFE

1 week ago

Retail industry bodies including @OZretailers and @retailaustralia are calling on @QldGov to abandon plans to make… https://t.co/8u1zPN0CAg

2 weeks ago

At the @OZretailers national retail awards! Looking forward to see who takes what! #retail #nra #awards https://t.co/T9ZlkgQaFm

2 weeks ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered