Fashion brand in e-commerce overhaul

  After spending much of this year expanding its national footprint, women’s fashion brand, Sheike, has turned its focus to upgrading its e-commerce platform, due to go live in February. The new website will launch with a complete front and back end overhaul, making it responsive and more interactive. Suzanne Prosperi, e-commerce and PR manager for Sheike, said the focus has changed from the bricks and mortar presence to having an understanding of what online customers are looking for

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