Fashion house Hermes expands into beauty category
French fashion house Hermes is launching into the beauty category next year.
A collection will be developed in-house but manufactured by third-party suppliers in France and Italy, using plastic-free packaging.
“It’s a big market that’s already full of strong players, and therefore we have to find our place in it,” Hermes CEO Axel Dumas told the Business Of Fashion.
“It’s quite exciting: It’s a new activity, with all the risks that involves, so we will deploy it progressively, initially in our own stores mainly in a limited distribution so that we can learn.”
No stranger to the beauty world, Hermes has released a number of fragrances, including Twilly d’Hermès, Terre d’Hermes, and Un Jardin Sur La Lagune, which achieved sales of US$355 million last year.
Rival fashion houses Dior and Chanel are expanding into the beauty category and last month, Gucci confirmed it would launch a make-up range.
“Obviously, we hope to have the biggest scope possible,” added Dumas. “We are trying to do it humbly and cautiously, because it’s a big market that’s already full of strong players, and therefore we have to find our place in it.”
This story first appeared on sister site Inside Retail Asia.
Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.