Federation becomes Vicinity Centres

The Glen vicinity centreThe Australian property group formerly known as Federation Centres has commenced trading under its new name, Vicinity Centres.

Vicinity Centres was created from the merger of Federation Centres and Novion Property Group in June 2015. The decision to rebrand was first flagged in June. The resolution to change names was approved at the group’s AGM on October 28.

“We are proud of our past, however as Vicinity, we look to an exciting new future driven by our shared purpose of ‘enriching community experiences’, including the experiences of all our communities, our consumers, our retailers, our investors and our people,” said Angus McNaughton, MD and CEO of Vicinity Centres.

“We have a team of property professionals with the skills and experience to deliver. The span of our operations and our expertise means the Group is well equipped to play a meaningful role in shaping the future of the Australian retail landscape.”

The brand mark is a ribbon swirl, which Vicinty Centres says is inspired by giving, celebration, recognition and that personal touch. The new logo is gradually being added to properties owned and managed by Vicinity Centres around Australia.

A new corporate website www.vicinity.com.au is live and the group will trade under the ASX code, VCX.

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