Federation Centres to rebrand

federation centreFederation Centres intends to rebrand as Vicinity Centres following security holder approval to change the name.

Federation Limited is the listed company within the FDC stapled group.

Federation Centres chairman, Peter Hayc said as part of the merger between Federation Centres and Novion Property Group, it was recognised early on that the merged group’s name should signify its new identity.

“Following the approval of securityholders at the Annual General Meeting in October, we intend to rename the merged group to Vicinity Centres,” Hayc said.

“Vicinity by definition is a ‘place’ name – the place to shop, meet, socialise and experience a great environment – a key destination to bring people together. Our centres are ‘in the Vicinity’, close and convenient, and aim to enrich the local communities where Australian families live, work and shop.”

Federation Centres MD, Steven Sewell, said: “The Ribbon Swirl will be our brand mark. It evokes the act of giving, celebration, recognition and that personal touch. It is a unifying symbol for our portfolio of centres, which will continue to include a strong and diverse mix of local centre names and brands.

“The ribbon crosses cultures, occasions, traditions, celebrations and seasons. It reminds people of the many great reasons to experience a Vicinity centre,” Sewell said.

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