Australia’s first official Lego Store has opened at Dreamworld on Queensland’s Gold Coast today over the weekend, with fans camping overnight to be one of the first through the doors.

The flagship Lego store is part of a stand-alone precinct at Dreamworld’s front entry with access from within and external to the park.

A seven-month build, the store is the largest retail outlet at Dreamworld, covering an area of 350sqm and employs 20 new ‘brick specialists’, who oversee one of the largest ranges of Lego in Australia, surrounded by 10 life-size models including Stormtroopers, a seven-foot-tall Incredible Hulk and several bespoke ‘Dreamworld-inspired’ models including a tiger, koala and didgeridoo.

Other key features include a ‘Pick a Brick’ wall, a 2×3 metre Lego mosaic, ‘Make-Your-Own Minifigure’ stations and Lego brick engraving.

“We’ve worked closely with Lego Australia to create a unique Lego builder’s paradise that’s sure to inspire many master builders with almost five tonnes of Lego pieces on offer through the store,” said Craig Davidson, Dreamworld CEO.

“This equates to two Olympic swimming pools full of Lego to choose from. If you made a tower by placing end-to-end all the boxed Lego sets available for sale in the Dreamworld store, it would be 2.58kilometres high and more than 20 times taller than Dreamworld’s Giant Drop.”

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.