Muffin Break has opened a franchise in Mudgee specifically targeting the town’s early rising mining population.
The chain’s newest outlet opens at 5am between Monday and Saturday to cater for miners’ early start times.
The new store in central west NSW is selling a “crib pack” targeting tradesmen’s notorious hunger.
The bespoke meal deal features a muffin, muesli bar, fruit, and soft drink plus a choice of wrap, tartlet, pie, sausage roll, or dessert.
Muffin Break brand manager, John Macphail, says the store’s adapted menu is all about responding to the local community.
“We work with franchisees to tweak their menu and operating hours to best suit their local community,” he says.
Muffin Break has 195 stores nationally and more than 60 sites in New Zealand, the UK, and India.
It has spent the last few years repositioning itself as a cafe retailer by adding more items like sandwiches and coffee.
The Mudgee store opened on Monday and is located 260km from Sydney.
