Bedroom retail specialist, Forty Winks, has forged an exclusive partnership with American bedding brand, Serta.

Sold in over 150 countries, Serta mattresses are now being made in Australia and sold exclusively through Forty Winks nationally, with the brand licensed to The Comfort Group.

“As Australia’s leading bedding specialist, we strive to offer customers the widest product range in the marketplace to suit all customer types and customer needs,” said Peter Meaney, head of merchandise at Forty Winks.

“Bringing Serta into the product mix reinforces this proposition and further expands our already robust range, as we now offer customers one of the world’s most trusted brands, and America’s most recommended mattress brand exclusively,” Meaney said.

Serta mattresses carry the Australian Physiotherapy Association endorsement and have a 90 day ‘Night Comfort’ guarantee, allowing customers to swap products they are unhappy with.

Serta adds to the bed retailer’s stable of brands, which includes Sleepmaker, Silent Partner, King Koil Chiropractic, and Sealy Posturepedic throughout its 96 stores nation-wide.

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