Free People has opened its first bricks and mortar retail concept in Hong Kong.
The Free People store in store concept has opened in partnership with fashion retail precinct, Lab Concept.
Owned by Urban Outfitters, Free People first launched as a bricks and mortar store in US city, Philadelphia, in the early 1970s.
It was soon converted and expanded under the name Urban Outfitters, with the Free People label sold only wholesale.
In 2001, Free People was refocused as a bricks and mortar concept, and placed new emphasis on its e-commerce presence.
Today, Free People has more than 80 stores in the US, Canada, and Japan, and is now targeting other markets.
The 650sqm Free People shop in Hong Kong’s Queensway Plaza sells clothing, intimates, and accessories.
The fitout features sheesham and teak wood tables, as well as curtains hand sewn from individual squares of fabric.
Other design elements include twinkle lights and cast iron branches.
Lab Concept is a contemporary lifestyle retail destination that works in partnership with contemporary global brands.
The Hong Kong concept is part of Free People’s overall focus on Asia following its Japanese expansion.
Free People opened new locations in Japanese cities Kyoto, Osaka, and Tokyo in March 2014.
“With its strong core values, we think Free People will have a devoted, ever growing following in Hong Kong,” says Morgan Tan, VP of Lab Concept.
Free People ships to Australia and is known for its middle to high end bohemian inspired clothing and accessories.
It sells a mixture of vintage clothing and an extensive range of shoes.
