Fresh look for surf retailer

  Australian surf retailer, Surf Dive ‘n Ski (SDS), is undergoing a complete brand refresh, with plans to refurbish all stores under the Board Sports Retail group Australia-wide. Board Sports Retail encompasses SDS, Jetty Surf, Surfection, and Co-op Surfection, and is owned by Billabong, with all brands to be converted to the new SDS format. The new store concept is on display at newly opened stores at Emporium and Chadstone in Melbourne, and Kawana on Queensland’s Sunshine Coast. F

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