From the source: Bruce Jeffrey, Dresden Vision

GoGet co-founder Bruce Jeffrey may not have had experience in the optics industry, but it didn’t stop him from creating a simpler eyewear buying process for customers and launching an eyewear brand. Here, we chat with Jeffrey about international expansion, sustainability and disrupting the optics industry. Inside Retail Weekly: Tell me about how Dresden Vision launched. Bruce Jeffrey: We started the business in 2015, after working a year-and-a-half on the manufacturing system. Quite simply, we

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