G-Star unveils denim matchmaker

rsz_gstarDenim retailer, G-Star Raw, has launched a new optimised tool to streamline product selection on its website.

Taking inspiration from the ‘swipe’ feature immortalised by dating app, Tinder, the tool asks customers a series of quick-fire questions to ascertain personal preferences, thus eventuating in a match.

The digital offering comes as the retailer launches its new season campaign, headed by photographer, Ellen von Unwerth.

The launch of the denim tool and campaign ties in with the company’s TVC, which will air next week on Channel 10.

Comments

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inside Retail Polls

Does your retail business have a loyalty program?
Vote

Twitter

A post-election bump in confidence seems to have waned over the month of June, with #retail continuing GFC-level co… https://t.co/ZcUudSV1Wr

6 days ago

Franchisor #RetailFoodGroup has revealed a potential $160m recapitalisation with investment firm Soliton Capital Pa… https://t.co/gF05UyZP1m

7 days ago

Getting in on the growing trend of retailers expanding into kids categories, @Freedom_Au is launching a new range o… https://t.co/ALrRYYlHG5

1 week ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered