Denim retailer, G-Star Raw, has launched a new optimised tool to streamline product selection on its website.
Taking inspiration from the ‘swipe’ feature immortalised by dating app, Tinder, the tool asks customers a series of quick-fire questions to ascertain personal preferences, thus eventuating in a match.
The digital offering comes as the retailer launches its new season campaign, headed by photographer, Ellen von Unwerth.
The launch of the denim tool and campaign ties in with the company’s TVC, which will air next week on Channel 10.
