Harmonising prices in a multi-channel world

  After last week’s post on DIY Consulting, I received an email and a phone call. The issue raised was similar, and I promised the caller I would take up the challenge of this particular topic since, as the caller put it, none of the “commentators seem to address the issue”. I am not sure that I am a fan of being called a ‘commentator’, but here goes: Before I start outlining the options, two salient pieces of information must be considered. 1. There is no magic bullet ans

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