Harrods virtually personalises

 

harrodsHarrods has launched an updated version of its virtual cosmetics application, The Make-Up Studio.

The iconic London department store’s virtual makeup studio was launched in 2012 and lets shoppers experiment with four high end cosmetics lines.

The Make-Up Studio was first launched as part of Harrods’ iPad magazine app and featured Chanel, Dior, Burberry, and Tom Ford cosmetics.

The new Make-Up Studio app features Laura Mercier, Dolce & Gabbana, Shu Uemura, and YSL’s new cosmetics collections.

It prompts online readers to select a model’s face that most closely matches their skin tone, to sample the brand’s virtual products.

The first page displays the model’s face without makeup and allows readers to change the tone of her skin, eyes, and lips.

The customer selects a product and swipes the colour or makeup across the model’s face to personalised the look.

Each time a new product is selected, a small icon appears in the corner of the iPad’s screen displaying its price, colour, and instore availability.

Customers are also directed to shop the item online.

Harrods has now launched the concept as a website and is asking readers to submit their looks for the chance to win £250 worth of makeup.

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