Sydney Airport has unveiled the first of six new stores, since travel retailer Heinemann signed on as the airport’s duty free partner.

The newly designed 1,200sqm duty free store in Pier C Arrivals, T1 will showcase an extensive range of fragrances, cosmetics, wine, liquor and confectionery and has been designed by Gebr. Heinemann’s in-house design team in collaboration with renowned Australian architectural firm Geyer.

The revised store layout includes larger orientation zones with wider, more direct pathways and improved wayfinding for passengers.

The store displays the latest in modern travel retail design and is inspired by Sydney’s iconic landscapes from the bush, through the suburbs, past the city fringe and out to the coastal regions.

Materials including timber and concrete tiles as well as environmentally-friendly LED lighting have been hand-selected along with unique display areas to transform the duty free space into an on-trend and exciting travel retail experience for international passengers arriving at Sydney Airport.

“As the world’s third largest travel retailer, Heinemann has impressed customers with their unique approach to the traditional duty free experience,” Sydney Airport general manager retail Glyn Williams said.

“It’s fantastic to see the first of six offerings now open at T1 and it’s a testament to the incredible work Sydney Airport and Heinemann have undertaken over the past five months.

“On completion, the Heinemann duty free offering at Sydney Airport will showcase an extensive range of new brands providing an exceptional passenger experience as we deliver four further stores in T1 Departures and another store in Arrivals, with all six stores expected to be completed and open by mid-2016.”