Having just set a date for its first store opening in Perth, H&M has confirmed it will launch its first store outside Melbourne’s CBD in Eastland as part of the centre’s $665m redevelopment later this year.
“The Eastland development will increase the size of the centre by approximately 48,000sqm, creating one of Melbourne’s most progressive and exciting urban communities,” said Steve Edgerton, centre manager of the new Eastland.
“H&M’s arrival at Eastland demonstrates the strength of the development and the interest it’s attracting from global retail brands.”
Once completed, Eastland’s $665m transformation will offer 131,000sqm of retail space and more than 350 speciality stores.
“It will be more than just a place to shop. It will be a world-class destination where people can enjoy premium personalised services such as valet, concierge, dining, entertainment and social experiences,” said Edgerton.
More big names in international and Australian fashion will open stores in the centre, which will be announced in the coming weeks. Stage one of the development will launch in late 2015, with stage two due for completion in mid-2016.
