H&M to open in highly competitive centre

h&mH&M has revealed the latest target in its ongoing Australian expansion, eyeing off the highly competitive Robina Town Centre on the Gold Coast as its next store opening.

The Swedish fast-fashion giant said on Wednesday that it will open a new location in the centre in the second half of 2018, bringing its total number of locations Down Under to more than 30.

It spells trouble for local retailers like Myer and David Jones, who are also present in the centre and have been ceding market share to online fast-fashion retailers in recent years as they move into the neighbourhood.

In April international beauty retailer Sephora launched in Robina Town Centre, drawing an 800-metre line outside its store on launch.

The Gold Coast sits as an attractive expansion opportunity for international entrants, particularly after several years of heavy investment in Sydney and Melbourne.

H&M was tight lipped on details about the new store, but it comes amid a slight slowdown in the progress of international fashion entrants in Australia recently, following several years of explosive growth.

[adrotate banner="40"]

H&M launched in Australia in 2014 and has primarily focused on locations close to densely populated CBD areas.

Other recent opening announcements include Rundle Mall Plaza in Adelaide.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

Comments

Comment Manually

Loading...

Inside Retail Polls

Myer's new chief executive
Is John King the right CEO to lead Myer's turnaround?

Twitter

Starting in late 2019, gift cards issued across Australia are to be regulated under a new law, giving customers a m… https://t.co/y22DB1ZzUf

18 hours ago

E-commerce giant Alibaba says this year's 10th anniversary of its 11.11 Global Shopping Festival in Beijing will be… https://t.co/9HjbJTtm2G

1 day ago

Record yield, land and building rate records put several Melbourne bayside surburbs on the radar of investors looki… https://t.co/wlkYnjTojn

1 day ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered