H&M to open in highly competitive centre

h&mH&M has revealed the latest target in its ongoing Australian expansion, eyeing off the highly competitive Robina Town Centre on the Gold Coast as its next store opening.

The Swedish fast-fashion giant said on Wednesday that it will open a new location in the centre in the second half of 2018, bringing its total number of locations Down Under to more than 30.

It spells trouble for local retailers like Myer and David Jones, who are also present in the centre and have been ceding market share to online fast-fashion retailers in recent years as they move into the neighbourhood.

In April international beauty retailer Sephora launched in Robina Town Centre, drawing an 800-metre line outside its store on launch.

The Gold Coast sits as an attractive expansion opportunity for international entrants, particularly after several years of heavy investment in Sydney and Melbourne.

H&M was tight lipped on details about the new store, but it comes amid a slight slowdown in the progress of international fashion entrants in Australia recently, following several years of explosive growth.

H&M launched in Australia in 2014 and has primarily focused on locations close to densely populated CBD areas.

Other recent opening announcements include Rundle Mall Plaza in Adelaide.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.


Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inside Retail Polls

Is the US-China trade war having an impact on your business?


#AlceonGroup announce first Victorian @Lego_Group store to open in @WestfieldAU Doncaster #retail https://t.co/qMfYJp5WFM

2 days ago

Almost half of online marketplace @Kogan gross profit for FY19 came from its private label offering #retail #onlinehttps://t.co/lLwhKBnVp2

3 days ago

Talks of a merger between @OZretailers and @retailaustralia have come to a close, with the parties failing to align… https://t.co/hkqHyDsBkr

2 weeks ago

FREE NEWS BRIEFS Get breaking news delivered