H&M to open in Perth
The store will open in the second half of the year, however, details of the store are yet to be confirmed.
H&M confirmed the opening via its Facebook Page, stating: “The wait is finally over Perth! We’re excited to announce the opening of our first WA store at Perth’s Lakeside Joondalup Shopping City in the second half of 2015. Stay tuned for more info!”
H&M will also open two stores in Brisbane this year. The first will open at Indooroopilly Shopping Centre on March 5, followed by a second store at 170 Queen St in Brisbane’s CBD in late 2015. It will also open its second Sydney store in Pitt St Mall in mid 2015.
Indooroopilly will be the first Brisbane store for the brand and will span more than 2500sqm across one level. The store will include men’s, women’s, and children’s fashion, as well as underwear, and accessories for men, women, and kids. It will also house an assortment of fashion collections including the “Modern Essentials” collection selected by David Beckham.
“This is such an exciting time for H&M in the Australian market and we are proud to be able to announce our expansion into Queensland with our new store at Indooroopilly opening on the 5th of March” said Hans Andersson, Australian country manager for H&M.
“Our customers are number one and we are looking forward to introducing the H&M store at Indooroopilly and really showing Brisbane the retail experience our brand has to offer,” Andersson said.
H&M made its Australian debut last year in April at Melbourne’s iconic GPO building. The 5000sqm store is one the biggest in the world for the brand, occupying three levels and offering H&M’s full men’s, women’s, and children’s fashion ranges, as well as its homewares line.
It opened its second store, and first Sydney store, at Macquarie Centre in North Ryde in October as part of the shopping centre’s $440 million redevelopment.
Last week, the company said it was planning to open 400 more new stores this year, with India, South Africa, Taiwan, and Peru among the targeted markets, after its net profits for 2014 rose almost a fifth. It is also planning to launch online stores in eight European countries in 2015.
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