H&M’s south-west Sydney foray continues

H&M regent St londonSwedish fast fashion chain, H&M, will open its tenth NSW store at Narellan Town Centre in August.

It is the second store to open in Sydney’s south-west region following the opening of H&M at Macarthur Square in November last year.

“We look forward to continuing our urban expansion and cannot wait to see the response on opening day,” said Hans Andersson, Australian country manager for H&M.

Spanning 2,000 square metres over one level, the store will house the fashion retailer’s range of apparel across all categories.

H&M entered the Australian market in 2014. Today there are 21 stores nationwide, including H&M at Macquarie Centre, North Ryde, Chatswood Westfield, Charlestown Square, Wollongong Central, Broadway, Westfield Bondi Junction, Warringah Mall, Macarthur Square and Pitt Street Mall in NSW.

Earlier this year, the retailer announced plans for a new brand called Arket this year with the first store to open early autumn this year on Regent Street in London and online in 18 European countries. The London store will be followed by stores in Brussels, Copenhagen and Munich.

According to the fast-fashion giant, the new brand will be a modern-day market, offering essential products for men, women, children and the home.

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