How easily can your customers find your store?
Just think about how many times you find the product you are looking for, but then can’t find the nearest store that stocks that product. Or you find your nearest store but you don’t know if it’s open or closed.
Believe it or not, the store locator on retailers’ websites is consistently one of the most visited areas of the site. Why is it then that very few retailers invest in relevant pages and functionality on their store locators?
All too often, when trying to find a retailer’s closest store, you need to scroll down through alphabetically ordered stores on a single page. The last time I checked Dubbo was nowhere near Erina. This experience can often leave your customers frustrated and this can have an adverse effect on how they feel about your brand.
Dynamic Locator is a store data management solution that can be integrated into any existing website. It allows customers to find the store nearest to them by searching via postcode, suburb or browsing by state. Relevant information such as store opening hours is clearly displayed, which has been proven to reduce the amount of calls that come through to a store. This means your staff can focus on selling instead of answering opening hour enquiries.
The beauty of Dynamic Locator is that it is fully optimised for search engines and interfaces with Google Maps and its Street View functionality. Not only will your customers know how to get there, they will recognise your store when they arrive and will never be disappointed that you are closed!
The reality is that we are not always in front of a computer when we need to find our closest store, which is why Dynamic Locator is also equipped with SMS and IVR capabilities. This means that while on the go you can call a 1300 number or send an SMS to that number, key in your current location and the system will tell you where your nearest store is. Never again will your customers not be able to find your store.
Dynamic Locator is built on world-best content management, search and analytics software, providing you with great insight into the activities of your customers on your site and the locations they are coming from.
Major Australian retailers such as Target and Dick Smith Electronics can attest to the benefit they have gained by having Dynamic Locator helping their customers find their stores.
To find out more please visit Salmatdigitalforce.com.au
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