How to action data

E-commerce websites have the ability to collect a ridiculous amount of information. With access to such large data sets it’s no wonder so many e-commerce businesses are touting about how “big data” and “business intelligence” (“BI”) sets them apart from the pack. We certainly agree that the insights that can be generated from data represent a significant opportunity for a business of any size, but for all the focus on the systems, tools, and resources, the other side of

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