Improving retail sales and operations with traffic data

“Highly detailed and accurate traffic information is an absolute necessity in the modern retail environment and the solution provided by ShopperTrak has allowed Kathmandu to leverage this data with great success.”

  • Matthew Rodgers, planning manager, Kathmandu

ShopperTrak gives retailers and shopping centres the data they need to optimise labour, store and marketing performance.

By leveraging a combination of traffic data information and analytics, shopping centres that have morphed into ‘destinations’ for consumers can react better to events that impact the popularity and profitability of their venue.

Today’s shopping centres can fully assist retailers who are on a mission to attract and retain customers and drive conversions in an exciting transitional marketplace for a new generation of shoppers. More importantly than ever, knowledge and accurate data is power!

Additionally, the ShopperTrak Analytics Suite provides comprehensive, customised reports of high traffic times and traffic patterns across the operation.

Implementation of the ShopperTrak traffic counting solution in Kathmandu stores has been very successful in driving the business forward and increasing its ability to make data-driven decisions in everything from marketing campaigns to roster management.

Data produced by these counters now forms a core part of the KPI set for Kathmandu retail and is a daily topic of discussion at every level of the business.

“While it is impossible to place a solid number on the additional sales/profit to this one project, there can be little doubt that it has enabled us to drive additional sales through a focus on conversion and improved rostering at a store level through the development of a labour demand model.”

Subscribe to the FREE National Retail Index

Please visit us at au.shoppertrak.com

Contact us at info.au@shoppertrak.com

Comments

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inside Retail Polls

Does your retail business have a loyalty program?
Vote

Twitter

A post-election bump in confidence seems to have waned over the month of June, with #retail continuing GFC-level co… https://t.co/ZcUudSV1Wr

1 week ago

Franchisor #RetailFoodGroup has revealed a potential $160m recapitalisation with investment firm Soliton Capital Pa… https://t.co/gF05UyZP1m

1 week ago

Getting in on the growing trend of retailers expanding into kids categories, @Freedom_Au is launching a new range o… https://t.co/ALrRYYlHG5

2 weeks ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered