Incu relaunches Melbourne store

Incu Melbourne QV storeIncu has reopened their newly refurbished store in Melbourne’s QV Centre, making it the first Incu store to house offerings for both men and women under one roof.

The 330sqm store, their largest space to date, was conceptualised by Akin Creative. The store’s look incorporates elements of handmade Moroccan tiles, American Oak veneers and local furniture created by Melbournian carpenters Arteveneta, with the Incu aesthetic reflected in their other stores across Sydney and Melbourne.

Incu co-founder, Vincent Wu, said the QV store aims to fill a gap in the Melbourne market.

“The city has a lot of large format, luxury designer stores, but no current offering in the contemporary design space,” Wu said.

The store houses over 100 selected local and international labels, including the likes of Isabel Marant, Acne, ALC, Rag & Bone, Alexander Wang, Bassike, Maison Kitsune, Kenzo, Paul Smith, Saturdays NYC, Norse Projects, Adidas and Nike, among others.

Incu, which was established in 2002 by twin brothers Brian and Vincent Wu, owns and operates 10 retail stores located in Sydney and Melbourne as well as an online home servicing both local and international customers.

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