Introducing intentional innovation

A key theme emerged at a recent retail leaders forum in Sydney, the notion of intentional innovation. No matter whether a retailer is a disruptor or an established and mature category leader, the idea of deliberate and constant innovation was a core behaviour among retailing best practices. Why? It comes down to one pointy and discomforting truth: relevance. It is the number one issue facing all Australian retailers today. How to remain relevant is the question every retailer must focus on. W

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