Bakery-cafe franchise, Muffin Break, has launched a new television advertising campaign to air across Australia.

The two new television advertisements (30 seconds and 15 seconds) introduce a new tagline for the brand – Muffin Break. You Deserve It.

Designed to emulate the busy world of a parent, the new brand advertising campaign positions Muffin Break as offering  customers a well deserved “me moment” in an otherwise busy day.

The campaign starring Kate Worsley, was created by Infinity2,  and heralds a new era for Muffin Break, which this year celebrates its 25th anniversary.

With a new, modern store fitout being rolled out across the country and new product ranges, Muffin Break aims to position itself as a short escape in a hectic day.

Muffin Break marketing manager, Gemma Fitzsimons, said the new advertising campaign cements Muffin Break’s positioning as modern, fresh and fun.

“It’s an exciting time for Muffin Break as we continue to evolve the brand in today’s competitive retail food market,” Fitzsimons said.

“We have taken a tongue in cheek, humorous approach that makes light of the daily routine and highlights how Muffin Break offers its customers a short escape from the daily grind of everyday life.”