JD Sports steps up Aussie expansion

JD SPORTSBritish sports chain JD Sports will opens its fifth Australian store at GPT’s Highpoint Shopping Centre in Melbourne next week.

The retail chain, dubbed the ‘King of Trainers’ said the brand has experienced some of its largest opening days of trade globally within Australia and the new 450sqm space will be the second largest store locally.

JD Sports will be home to over 50 store exclusives including sold out and limited edition styles across Adidas, Nike, Reebok, PUMA and more. Cult styles like the Nike Sportswear Air Vapormax, Air Max 97 and adidas Originals NMD, including JD exclusives, will be launching on opening day.

“After the phenomenal response to our Melbourne Central flagship launch, we are excited at JD to round out 2017 with another Melbourne location to satisfy consumer demand for JD Sports exclusive product,” said Hilton Seskin, head of JD Australia.

“JD Sports is a digitally focused retail environment that has a wide range of footwear and apparel for men, women and children.

“We have been able to achieve great results by presenting the customer with the best product and by leveraging the retail theatre that JD Sports is known for globally.”

JD opened its fourth Aussie store at Miranda Shopping Centre in Sydney in August.

The Lancashire-based company has more than 1,200 stores under a portfolio of sports fashion and outdoor brands throughout the United Kingdom and Europe.

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