Jeanswest in largest Australian Cotton woven launch

Jeanswest-Cotton-AustraliaJeanswest is partnering with Cotton Australia to launch its largest woven womenswear collection, with the summer collection set to hit stores on September 19.

The fashion retailer said the collection continues its commitment to traceability and ethical sourcing in manufacturing, with the partnership the next step in delivering world-class woven product for its female consumers in partnership with a local agricultural industry.

Unveiling its plans at a media event held at the Sydney Opera House yesterday, Jeanswest said the collection taps into key trends for the coming season.

“The soft stripes, embroidery, and tie detailing align with the trends we’re seeing come through for this summer, and of course we’ve included a pair of jeans; a beautifully crafted ripped and repaired slim boyfriend fit that customers will love,” said Lisa Hunter, Womenswear senior product manager for Jeanswest,,

“This collection is an Australian fashion story, so in designing the product we’ve really worked to ensure there’s something new in this range for every woman, across all ages and body shapes.”

In developing the range, Jeanswest joined Cotton Australia on a farm tour in Narrabri, northern NSW for further understanding of the industry and its processes.

Jeanswest_Media Launch_6.9.17_43

A glimpse of the new woven collection

“We were thrilled to be standing in a cotton field, where it all begins, at the very start of a manufacturing supply chain, said Hunter.

Adam Kay, CEO of Cotton Australia, said Aussie cotton is grown under the world’s best environmental social practices and produces a high quality ethical end product,

“Buying Australian Cotton not only means a quality, sustainable product – it also means you’re standing beside farmers, and the 150 local communities they support across Queensland and New South Wales where cotton grows,” he said.

The collection will launch in-store and online across Australia and New Zealand.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.


Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inside Retail Polls

As FY18 draws to a close, how would you describe your company's full-year results??


.@Wesfarmers to purchase @catch_au for $230 million, with @Kmart_Australia and @Targetaus to benefit from the marke…

1 week ago

Australian brand house #Gazal acquired by @PVHcorp in order to have greater control over its brands, such as…

2 weeks ago

Two thirds of Aussies are looking for discounts online says @PayPalAU, while retailers seek to slow price markdowns…

3 weeks ago

FREE NEWS BRIEFS Get breaking news delivered