A small tech startup is removing a common consumer gripe with gift vouchers: non-redemption.

The Canadian web platform, Kiind, works by only charging a gift card purchaser when a voucher is redeemed.

This means shoppers won’t be charged for a present they give somebody unless it’s actually used with a retailer.

Kiind also allows users to personalise and track their distributed vouchers.

Users are given a central dashboard to manage all of their gift vouchers and lucky recipients in one place.

Kiind customers start the gift giving process by selecting an amount they’d like to send, setting an expiry date, and nominating a brand.

Brands currently sold on the web platform include Amazon, iTunes, Gap, and The Home Depot.

The same gift card can be sent to multiple people, as Kiind automatically customises each gift.

Once sent, individuals can see if their gift card has been opened, redeemed, and how it was spent.

Recipients can decide if they’d like to accept the voucher or give the money to a charity instead.

If a recipient doesn’t get around to using their gift before the expiry date, the giver is notified and their credit card isn’t charged.