Kmart Tyre and Auto Services re-brands as Mycar

After being sold off by Wesfarmers to German automotive manufacturer Continental AG for $350 million, Kmart Tyre and Auto is undergoing a transformation, with its 260 locations being re-branded under the brand’s new name – Mycar.

The re-brand will take place over the next few months, according to the business, which is aiming to have all of its locations under the new name by mid-September 2019.

“We’re really excited to be launching the Mycar brand and entering into a new and exciting chapter of our business,” Mycar managing director Adam Pay said.

“We now have the opportunity to adopt a brand that speaks more about the type of work we do, and the relationship we have with our customers.”

One of the key opportunities Pay looks to capitalise on in the future is to be where the drivers need them the most – with the businesses expansion plans all centred around providing its customers with “ultra-convenience”.

Mycar, like Kmart Tyre and Auto Services before it, is the largest single employer of apprentice motor mechanics in Australia, with over 1,300 employees nationwide.

KTAS was purchased from the Coles Group by Wesfarmers in 2007, and was sold just two weeks before Wesfarmers’ shareholders voted to spin off the Coles business last November.

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