Online electronics retailer Kogan.com has entered the mobile service space with the launch of Kogan Mobile.

Kogan Mobile is the first Australian mobile provider to use part of Telstra’s Mobile Network for prepaid mobile services.

Kogan.com CEO and founder, Ruslan Kogan, said Australians have been paying way too much for too long and Kogan Mobile is now changing this.

“It’s a disgrace that current providers have been able to get away with astronomical charges, network issues, poor customer service, frustrating excuses and deliberately misleading pricing structures designed to trip customers up,” Kogan said.

Customers pay $29 a month for unlimited standard calls, text, and 6GB of data, with cheaper rates for those sign up for a full year.

At a time when the big telcos are slashing their data allowance, Kogan said Kogan Mobile had gone the other way, providing a generous 6GB of data per month on all unlimited access plans.

“Web access is increasingly important for Australians, and mobile data is getting chewed up faster and faster. We want Australians to enjoy surfing the net on their mobile without having to worry about how much data they’re using.

“We’ve designed a simple app for iOS and Android where anyone can easily check their usage, extend their access plan and manage their accounts,” said Kogan.

The Kogan Mobile network has a 3G coverage footprint of 97 per cent of the Australian population and a typical download speed of 550kbps-3Mbps and upload speed of 300kbps-1Mbps (peak network download speed of 7.2Mbps).