La Perla flies into Sydney

Italian lingerie and fashion brand La Perla will open its first Australian store at Sydney Airport’s T1 International Terminal in August.

La Perla, creator of exclusive and luxurious lingerie, swimwear, nightwear and loungewear for women, has signed a five- ear lease and will be brought to the AuResource-1stralian market exclusively through travel retail group, King Power International.

“The Australian first La Perla store at Sydney Airport highlights our continued retail growth,” Andrew Gardiner, GM of Sydney Airport retail said.

“Combined with other Australian-firsts such as Victoria’s Secret, and world-firsts such as the Lonely Planet concept store, La Perla at Sydney Airport will strengthen our considerable specialty fashion retail offering.”

The 60sqm store’s product range includes La Perla’s coveted underwear, beachwear and nightwear, alongside the Nero Perla menswear range.

Gardiner added: “Some 37 million passengers pass through Sydney Airport annually and we are committed to increasing the range and variety of retailers, particularly in T1. Our retail offering is centred around providing value to our customers, while being innovative and fresh, and bringing sought-after international brands, such as La Perla, to the Australian market demonstrates this.”

Sydney Airport has created significantly more retail space in T1 in recent years following its 2010 refurbishment of the terminal. Almost 70 new tenancies are set to become available in 2013 to 2014.

“We are currently in conversations with a number of other international and domestic brands about opportunities to enhance our existing mix. The airport is a world-class retail destination, and retailers see the opportunities it presents as a unique location, along with the highest sales per square metre in the country,” Gardiner said.

“We experienced international passenger growth of 5.6 per cent last year, boosted by strong numbers of Chinese, Singaporeans and Malaysians and we will continue to provide retail experiences that resonate with these markets.

La Perla’s Sydney Airport footprint is set to be the company’s 130th store worldwide and will continue the brand’s retail development in emerging markets, including Asia and the Middle East, where more than 40 boutiques have been opened directly or through exclusive distributors.

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