Leveraging Pokémon Go for customer conversion

See that large gang of youths over there huddled around their phones? Should you inform the local authorities? Or see this as an opportunity to convert them to customers? The truth is, they’re probably just a group of Poké-Trainers, or potential customers, catching their umpteenth Zubat. They’re part of the latest mobile gaming phenomenon, Pokémon Go. If you’re a retailer and don’t know what all the fuss is about, where have you been the last week? Hop on the AppStore and download the

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