Cosmetics manufacturer and retailer, MAC Cosmetics, has launched its first standalone store in Australian travel retail at Adelaide Airport in partnership with Lagardère Travel Retail.
Set in a 38-square-metre space, MAC’s new store features a range of makeup and skincare products, fragrances and application tools, as well as in-store touch-up makeup services by experienced makeup artists for passengers on the go.
The store’s contemporary design also includes an interactive ‘play table’ designed to welcome customers to touch and play with the products, with the assistance of the MAC makeup artists.
“Adelaide Airport shares our vision for innovative thinking, and recognised the growing demand for MAC’s high class products and services within the travel retail market,” said Matthieu Mercier, Lagardère Travel Retail CEO for the Pacific region.
“MAC is the perfect addition to add to our collection of brands with our long term partner, Adelaide Airport, and we are confident this unique and exciting offer will delight each and every passenger travelling through the Airport,” Mercier said.
Lagardère Travel Retail operates MAC doors in Auckland Airport, Gold Coast Airport and Cairns Airport. MAC is an anchor brand in AMUSE Beauty Studio stores, also operated by Lagardère Travel Retail.
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