Macy’s taps Ebay exec with strong digital background

Macy's VegasUS department store retailer Macy’s has named Hal Lawton, formerly senior vice president of Ebay North America, as president.

Effective September 8, Lawton will be responsible for all aspects of the Macy’s brand, including merchandising, marketing, stores, operations, technology, and consumer insights and analytics, and will report to Macy’s CEO Jeff Gennette.

Lawton brings strong retail and digital expertise from his time at Ebay and Home Depot, where he was responsible for jump-starting the hardware store’s e-commerce site and building it into a nearly $2 billion business.

After reporting a fall in sales and earnings per share last quarter, though the fall wasn’t as bad as analysts were estimating, Macy’s is banking on Lawton’s tech background and track record of successfully driving change to turn the business around.

“This is a key step as we look to further transform the business and work through the volatility of today’s retail landscape,” said Gennette in a statement.

“Macy’s already has one of the strongest omnichannel businesses in the industry, and with Hal on the team, we will accelerate the integration of digital both online and in our stores to deliver the world-class experience our customers demand.”

In addition to Lawton’s hiring, Macy’s has also announced the creation of a single simplified merchandising organisation and an enhanced focus on the company’s data analytics capabilities.

The restructuring will consolidate three functions – merchandising, planning and private brands – into a single function organised around five ‘families-of-business’ (ready-to-wear, center core, beauty, men’s and kid’s, and home).

The restructure will be supported by strengthened customer insights and data analytics, including new inventory replenishment and pricing capabilities.

While the primary objective is growth, Macy’s anticipates it will save approximately US$30 million on an annual basis, some of which may be used for reinvestment in the business. It expects one-time costs of approximately $20-25 million to be booked primarily in the third quarter of 2017 and a headcount reduction of approximately 100.

Lawton said he is excited to play a part in transforming the iconic retailer for the future of retail.

“At a time when there is both dramatic change and great potential in retail, I’m excited to be part of the team that will shape the future of the Macy’s brand and, along with it, consumer expectations of what a great omnichannel experience can be,” he said.

This story first appeared on sister site Internet Retailing.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

 

Comments

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inside Retail Polls

Do you offer staff the opportunity to earn degrees/certifications while working at your business?
Vote

Twitter

Nominations for 2020 Retailer Awards are officially open! Tag retailers you believe provide exceptional customer ex… https://t.co/wkhQq3UjFE

1 week ago

Retail industry bodies including @OZretailers and @retailaustralia are calling on @QldGov to abandon plans to make… https://t.co/8u1zPN0CAg

2 weeks ago

At the @OZretailers national retail awards! Looking forward to see who takes what! #retail #nra #awards https://t.co/T9ZlkgQaFm

2 weeks ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered