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MakMak open for business

November 5, 2013
Inside Retail

 

MakMak Garden Party CollectionMakMak Macarons has opened its second retail outlet in Sydney at the international terminal of Sydney Airport.

MakMak’s new retail position at Sydney Airport is located within A Little Something, a 247sqm concept space showcasing high-end gourmet food and wine brands from Australia and around the world.

MakMak will have a dedicated macaron counter as well as a refrigerated mobile macaron display serving macarons to customers throughout the store.

Other Australian brands featured in the store include Maggie Beer, T2 Tea, and Tar10. The international brands are led by TWG, Fortnum & Mason, Hediard, and Max Brenner.

Carlos Heng, MakMak’s CEO, said the ability to access international customers was a big part of the decision to open the company’s second outlet at the airport: “Half of the passengers moving through the international terminal are foreigners so it’s a great opportunity to introduce MakMak to an international audience. We have long term plans to expand into Asia so this is a perfect first step,” Heng said.

MakMak opened its first retail shop in Newtown at the end of 2012, capitalising on the fanfare created when its macarons were declared Sydney’s best, outshining Laduree and Adriano Zumbo, in a blind tasting by a panel.

Related posts:

  1. Sydney city mall opens
  2. Sydney sweet on new retail concept
  3. Siege at Sydney’s Martin Place
  4. MissChu shuts UK arm
News, Food & Grocery, Local Retail, General
Newtown, Sydney, Sydney Airport, MakMak Macarons
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