Marcs returns to where it all began
Men’s and women’s fashion retailer and brand, Marcs, opened its flagship and 80th store on Sydney’s Pitt Street on August 27. Back in 1984, founder, Mark Keighery, opened the very first Marcs store on this very same street, so it’s appropriate that the brand’s legacy continues on Pitt St with the retailer’s largest store.
Over the next six months, three more Marcs stores are scheduled for opening – one each in NSW, Victoria and Queensland.
The new Pitt Street store is set out in a spacious two-storey building, with each level showcasing the latest Marcs collection.
“The interior showcases our signature pallet of white with dark grey accents,” said Michael Bragg of M Webster Holdings, owner of the Marcs brand, as well as David Lawrence and Jigsaw.
“With its grey stained timber stairs and stripped back steel finishes, the Marcs staircase is a grand feature. Along with a deep grey marble counter and the corner window looking out on Sydney city, Marcs on Pitt has a modern New York loft appeal.”
In addition, an exclusive Marcs foosball table constructed in Italy and made of crystal glass and aluminium is also a drawcard, providing visual interest as well as attracting keen participation from shoppers.
Marcs has also joined forces with similar brands to enhance the shopping experience. These include Cocolux candles, Izola small accessories, Thames & Hudson books, Smith and Cult nail polish and Hunter Lab skincare. Partnering with these likeminded brands affords Marcs the ability to offer customers fashion and lifestyle necessities under one roof. Hunter Lab’s effortless masculine skincare products are a particularly good fit with Marcs’ men’s fashion.
Designed in digital
Usually the Marcs store footprint is 150sqm, however this new flagship store has a total area of 190sqm and is the first to have digital installations, featuring two large video walls for customer engagement. The video walls showcase the new Marcs Spring Summer campaign that includes talents such as actor Natasha Liu Bordizzo, singer Eves The Behaviour and model Jai Stevens.
Previously working for UK fashion brand Oasis, new creative director, Nadia Jones, launched her debut Spring/Summer collection in conjunction with the opening.
“It’s a very exciting time for Marcs, expanding our brand into a flagship store is a fantastic achievement,” she enthused. “We find that our customers love to see the full range in a large space. The Marcs client really wants to shop our total collection and we are able to accommodate their needs in providing an amazing range of clothing and accessories.” Jones said.
“What sets us apart from other market stores is our focus on producing modern, colourful and quirky product at an affordable price. Design and quality is our mantra.”
The new Marcs flagship features an experimental retail approach. New collections will be available every month, along with further interesting collaborations throughout the year.
In early October, an exclusive event dress collection will be available in Marcs stores that will offer a solution for the shopper looking for something unique in limited edition dresses.
“As one of Australia’s foremost fashion brands and retailers, Marcs is an Australian fashion icon renowned for its tailored casual wear and timeless design for men and women,” Bragg said. “Marcs is an innovator in luxury basics and urban chic, with its relaxed collections for work and play.”