McDonald’s Corporation has announced its global comparable sales decreased 0.6 per cent in April.

US comparable sales decreased 2.3 per cent in April in the face of ongoing competitive activity and negative customer traffic.

To improve sales, the US is working to leverage its decentralized operating structure, simplified menu, and consumer insights to deliver value initiatives and menu offerings that resonate with the local markets.

Europe’s comparable sales rose 1.0 per cent in April as solid results in the UK and Germany were partly offset by negative performance in France and Russia.

McDonald’s Europe continues to target opportunities to enhance its promotional menu options and build on its value, breakfast, and family business amid ongoing macro-economic headwinds across much of the segment.

In Asia/Pacific, Middle East and Africa (APMEA), comparable sales declined 3.8 per cent in April due to continued challenges in Japan partly offset by strong results in Australia and other markets. Strengthening McDonald’s quality and value perceptions remains a top priority for APMEA.

Strong comparable sales in McDonald’s Other Countries and Corporate segment, which includes Latin America and Canada, contributed positively to the Company’s global comparable sales performance for the month.

Systemwide sales for the month decreased 8.8 per cent, or increased 1.5 per cent in constant currencies.

Steve Easterbrook, president and CEO, McDonald’s, earlier this week announced the initial steps in McDonald’s business turnaround plan.

“We are moving quickly to deliver a better experience to our customers and to realise our vision to become a modern, progressive burger company. While our current performance reflects the significant work ahead, I am confident that we’ve taken the first critical steps toward positioning the company for long term profitable growth.”